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Sunday, January 20, 2008

 

Grassroots Campaign to Shore Up Consumer Confidence Crisis and Prevent Recession - Feasible?


Is it possible to unite small business people and solo professionals in each city in the US in order to boost consumer confidence? The prospects of a severe recession are ever present in the current economic forecasts. Most economists will agree that the conditions and of dire concern. Indeed, this is why I am suggesting this grass roots effort to shore up the brewing consumer confidence crisis.

Now then, I am not necessarily suggesting that these groups go out to paint a false picture, rather to let Consumers know that actually they control the 1/3 and if the other 2/3rds are only performing at half, then that still leaves an economy viable with the consumer side 1/3 strong. So, even if the other 2/3 of the economy, real numbers are looking horrible and operating at only 50%, boosting consumer confidence can save this economy. Thus, we would be at:

[1/3 - 50%] +[1/3 - 50%] + [1/3 at 100%] = 2/3 of the total of 100%

And that sure beats:

[1/3 - 50%] +[1/3 - 50%] + [1/3 - 100%] = 1/3 of total performance

Either way we can make a difference in my estimation, and if we don't attempt it, we automatically accept it. A bad economy is not acceptable in my opinion, and having been thru a couple in my career. I prefer not to do it again, but I will survive. I know how too, but for a good many Americans, like those who bought real estate at the top, those who will lose their jobs, those who fail to save, are debt laden, or have kids college age - well, I just hate to see that really. Since the consumer is something we can do something about, let's do it.

One economist reviewing my plan stated:

Rather than discounting the facts that are before our eyes and attempting to paint a rosey picture of our current situation, I believe that our industry would be better suited to accept the truth and offer an accurate picture to consumers.

However, I am not suggesting that I want people to "LIE" - that is not the plan; indeed, an accurate picture goes without saying, that is a given. The plan calls for PR campaign telling folks that they can make the difference, explain to them that the economy is in the publics hands, their faith in markets is much of its strength, then the people will vote with their dollars.

This plan is not to deceive people? Not even close, you see I've been involved in this before, during the early 1990's in California, we made a difference, in our area, we can do the same thing now. "This time may be a little different" but the cycles and flows of economics, monetary flow, trade deficits, high energy, real estate, jobs, etc. - well, its not like we haven't dealt with this all before. We can make a difference and it sure beats sitting around and commiserating, that only fulfills the doom and gloom prophesies. I'm not going there, and so this remains something to contemplate in 2008.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance's Bio


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